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Forrester B2B Summit North America 2026
Research-driven summit for B2B leaders grappling with AI-powered buyer autonomy, self-serve journeys, and the collapse of legacy go-to-market playbooks.
Our Take
This is one of the clearest non-retail signals that AI-mediated buying is already reshaping discovery, trust, and self-serve commerce behavior before sellers ever enter the conversation.
Key Topics
- •AI-powered buyer autonomy and its impact on B2B demand generation
- •The GTM singularity: rebuilding go-to-market models for AI-first buying
- •Visibility, trust, and discoverability in answer engines and AI agents
- •Revenue process transformation, accountability, and operations alignment
- •Knowledge graphs, data strategy, and self-serve buying behavior
Primary Audience
B2B Marketing Leaders, Sales Leaders, Customer Success Leaders, Product Leaders
Notable Speakers & Brands
Dave Frankland, George Colony, Laura Cross, Shakeel Khan
Organizer
Forrester
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