Deep analysis, expert interviews, and research on the transformation of commerce through AI agents
Adobe reports that AI-referred traffic to retail sites rose 62% in July, with stronger conversion and engagement metrics that signal a growing role for AI-led product discovery.
New consumer research from Commerce and PayPal finds interest in agentic AI shopping across the U.S., U.K. and Australia, while confirmation, security and user control remain central to adoption.
NielsenIQ's global commerce report says Alipay AI Pay processed more than 120 million agent-driven transactions during one week in February, offering a rare indicator of agentic checkout at scale.
Harvard Business Review argues that companies should assess strategy, structured product data, commercial capabilities, talent and governance as shopping agents increasingly evaluate and buy products.
A strategic commentary considers whether merchants are moving too quickly on agentic AI without resolving the lessons ecommerce left around control, trust, and customer relationships.
Stifel argues Shopify is positioned to benefit as agentic AI expands, highlighting the commerce platform’s strategic exposure to AI-driven shopping.
Kiri Masters joins WSL Strategic Retail's Future Shop to examine how AI referrals can bypass retail homepages, alter retail-media economics, and change the factors consumers use to choose where they buy.
Debra Aho Williamson joins Retailgentic to unpack ChatGPT's emerging ad model, the tension between trust and monetization in AI interfaces, and why brands need to prepare for a world where agents influence what gets bought.
In-depth discussion about the transformative nature of agentic commerce that unpacks the remarkable shifts occurring in traditional retail due to the rise of AI technologies and new consumer behaviors
