Deep analysis, expert interviews, and research on the transformation of commerce through AI agents
Mastercard’s new trust framework organizes agent-led commerce around identity, provable intent, spending controls, trusted execution and ongoing risk intelligence.
Research into Claude and ChatGPT shopping recommendations found that the bots can steer wealthier consumers toward higher-priced products, raising new questions about fairness and oversight.
A six-layer measurement framework connecting AI visibility and assisted discovery to checkout, incremental revenue, and contribution margin.
Marketing leaders argue that brands will need richer context, new technical capabilities and different measurement practices as AI agents mediate more shopping decisions.
Mastercard’s chief digital officer argues that shoppers will delegate more purchasing authority as agents prove reliable, while merchants must expose current product, price and inventory data.
Stripe president Will Gaybrick argues that even conservative scenarios for agentic commerce replace conventional checkout pages with machine-mediated payment flows.
Kiri Masters joins WSL Strategic Retail's Future Shop to examine how AI referrals can bypass retail homepages, alter retail-media economics, and change the factors consumers use to choose where they buy.
Debra Aho Williamson joins Retailgentic to unpack ChatGPT's emerging ad model, the tension between trust and monetization in AI interfaces, and why brands need to prepare for a world where agents influence what gets bought.
In-depth discussion about the transformative nature of agentic commerce that unpacks the remarkable shifts occurring in traditional retail due to the rise of AI technologies and new consumer behaviors
