Deep analysis, expert interviews, and research on the transformation of commerce through AI agents
An evidence-led look at how ChatGPT shopping research is reshaping merchant visibility, product comparison behavior, and the discovery-to-checkout path.
New polling from Quad suggests consumer trust in AI shopping remains fragile, with sponsored results emerging as a potential fault line for platforms and brands trying to monetize agent-led discovery.
Juniper Research projects agentic commerce will reach $1.5 trillion globally by 2030, highlighting both the scale of the opportunity and the central role of payments infrastructure and consumer trust
Agentic commerce will not scale on recommendation quality alone. It will scale when shoppers and merchants know who owns the downside when autonomous buying goes wrong.
Retail media depends on visible shelf space. AI shopping compresses that surface into a recommendation layer that is harder to monetize without damaging trust.
Brands need a portable infrastructure layer for AI shopping so they can participate in new surfaces without rebuilding for every gatekeeper.
Debra Aho Williamson joins Retailgentic to unpack ChatGPT's emerging ad model, the tension between trust and monetization in AI interfaces, and why brands need to prepare for a world where agents influence what gets bought.
In-depth discussion about the transformative nature of agentic commerce that unpacks the remarkable shifts occurring in traditional retail due to the rise of AI technologies and new consumer behaviors
Shopify's James Johnson explains UCP, agentic commerce, and what AI-driven shopping means for ecommerce retailers in 2026.
