Expert perspectives and thought leadership on the transformation of commerce
Harvard Business Review argues that companies should assess strategy, structured product data, commercial capabilities, talent and governance as shopping agents increasingly evaluate and buy products.
A strategic commentary considers whether merchants are moving too quickly on agentic AI without resolving the lessons ecommerce left around control, trust, and customer relationships.
Stifel argues Shopify is positioned to benefit as agentic AI expands, highlighting the commerce platform’s strategic exposure to AI-driven shopping.
A Regulatory Review analysis argues that consumer-protection law is not equipped for the harms created when AI shopping agents act for consumers, and calls for regulators to respond.
Albertsons Media Collective is bringing Criteo-sponsored product placements into AI-powered conversational search, raising a strategic question about how retail media budgets will shape recommendation
When a retailer owns the agent that interprets intent, creates the product shortlist, and measures the order, retail media moves from the shelf to the conversation.
Bloomberg Law examines how banks, AI companies, and retailers are preparing for disputes when autonomous shopping agents make mistakes, authorize the wrong purchase, or become part of a fraud event.
Observer frames Prime Day as a stress test for retailers competing not only for human shoppers but also for AI shopping agents that increasingly influence which products enter consideration.
AlixPartners examines the upside and risk for retailers as AI shopping agents shift customer value, retailer economics, and control over the buying journey.
The Aisle analyzes a practical strategic question for retailers: whether AI shopping assistants should sit on owned sites, inside retailer apps, or in third-party AI platforms where discovery is incre
Future Commerce discusses Google I/O announcements around Universal Commerce Protocol, Universal Cart, and agentic payments, framing the infrastructure that could shape merchant access to AI-mediated
Fortune reports that retailers, payment networks, and technology providers still lack mature standards for security, fraud, returns, and accountability as AI shopping agents move toward real transacti
