
Adobe Data Shows AI-Referred Retail Traffic Climbs 62%
Adobe reports that AI-referred traffic to retail sites rose 62% in July, with stronger conversion and engagement metrics that signal a growing role for AI-led product discovery.
In-depth research and data-driven analysis on AI shopping agents and agentic commerce

Adobe reports that AI-referred traffic to retail sites rose 62% in July, with stronger conversion and engagement metrics that signal a growing role for AI-led product discovery.

New consumer research from Commerce and PayPal finds interest in agentic AI shopping across the U.S., U.K. and Australia, while confirmation, security and user control remain central to adoption.

NielsenIQ's global commerce report says Alipay AI Pay processed more than 120 million agent-driven transactions during one week in February, offering a rare indicator of agentic checkout at scale.

Mintel examines why consumer trust—not agent capability alone—will determine whether shoppers delegate discovery and purchasing to AI agents.

New research identifies 33 structural vulnerabilities across agentic-commerce protocols, including attack chains capable of hijacking payments, and proposes a cross-platform defense taxonomy.

Amazon is connecting AI discovery, external merchant feeds, checkout, advertising, and agent-access rules into a controlled shopping stack. What that means for DTC brands.
Retail Technology Innovation Hub reports PSE Consulting research showing consumers favor universal AI assistants such as ChatGPT and Claude for discovery, while still preferring recognized marketplace

Commerce and PayPal research summarized by Let's Data Science finds strong UK consumer interest in AI shopping assistants, alongside concerns about approval control, payment security, wrong-product se

New Arktic Fox research reported by Mi3 finds most brand manufacturers and retailers expect AI and agentic commerce to reshape discovery and buying, while only a small minority feel technically ready.

Chain Store Age reports survey findings showing that consumers continue to use AI-powered shopping tools while retaining concerns that could slow fully autonomous buying behavior.

AI News reports Accenture research indicating that consumers are increasingly open to trusting personal AI shopping agents, including for purchase decisions that previously required human judgment.

The Walrus reports on research finding that AI shopping agents marketed as deal-finding tools can push consumers toward more expensive sponsored options, raising questions about incentives and disclos