In-depth research and data-driven analysis on AI shopping agents and agentic commerce
Mastercard’s new trust framework organizes agent-led commerce around identity, provable intent, spending controls, trusted execution and ongoing risk intelligence.
Research into Claude and ChatGPT shopping recommendations found that the bots can steer wealthier consumers toward higher-priced products, raising new questions about fairness and oversight.
A six-layer measurement framework connecting AI visibility and assisted discovery to checkout, incremental revenue, and contribution margin.
A new multi-agent research prototype measures seller visibility across AI shopping platforms and diagnoses merchandising changes that could improve recommendation outcomes.
The decisive advantage in autonomous payments may be interoperable rails, programmable mandates, and merchant acceptance—not a better shopping model.
PYMNTS Intelligence data suggests AI is gaining influence over discovery while marketplace scale, trust and merchant liability keep most checkout activity on established platforms.
Visa research finds that only 23% of U.S. consumers trust generative AI to handle payments, showing why security, familiar payment brands, and user control remain central to agentic-commerce adoption.
Adobe reports that AI-referred traffic to retail sites rose 62% in July, with stronger conversion and engagement metrics that signal a growing role for AI-led product discovery.
New consumer research from Commerce and PayPal finds interest in agentic AI shopping across the U.S., U.K. and Australia, while confirmation, security and user control remain central to adoption.
AI shopping systems reconcile claims across pages, feeds, certifications, and public sources. Evidence quality is becoming a product-data advantage.
NielsenIQ's global commerce report says Alipay AI Pay processed more than 120 million agent-driven transactions during one week in February, offering a rare indicator of agentic checkout at scale.
Mintel examines why consumer trust—not agent capability alone—will determine whether shoppers delegate discovery and purchasing to AI agents.
