
Goodbye Clicks, Hello AI: Zero-Click Search Redefines Marketing
Bain research reveals that about 80% of consumers now rely on "zero-click" results in at least 40% of their searches, reducing organic traffic by an estimated 15% to 25%.
In-depth research and data-driven analysis on AI shopping agents and agentic commerce Page 2.

Bain research reveals that about 80% of consumers now rely on "zero-click" results in at least 40% of their searches, reducing organic traffic by an estimated 15% to 25%.

New data shows growing awareness of AI shopping assistants, yet many consumers remain unconvinced of their value. This reflects the early tension in agentic commerce: intent capture is rising before c

Legacy eCommerce systems cause productivity declines of up to 30% for mid-market businesses, making the shift to AI-driven Agentic Commerce essential to meet modern consumer expectations and remain co

Using CB Insights predictive signals, we mapped the 90+ companies building the tech and tools behind autonomous buying — from orchestration platforms to agentic payments.