This event has already taken place. Check the organizer's website for recap content or future editions.
NRF 2026: Retail's Big Show
The world's largest retail conference, showcasing how major retailers are operationalizing agentic commerce and AI-driven infrastructure.
Our Take
NRF 2026 is the canonical snapshot of how large retailers, cloud platforms, and payments networks are operationalizing agentic commerce and UCP-style protocols in the real world.
Key Topics
- •AI and agentic commerce across merchandising, CX, and store operations
- •Universal Commerce Protocol (UCP) and agentic commerce standards
- •Omnichannel retail strategy and unified commerce
- •Payments innovation and embedded finance
- •Retail media, data, and customer analytics
Primary Audience
Retail Executives, Digital Leaders, Payments Leaders, Supply Chain Leaders
Notable Speakers & Brands
Google (Gemini AI shopping demo), Microsoft (Copilot Checkout), Stripe
Organizer
National Retail Federation (NRF)
Other events you might find relevant
The Lead Summit 2026
Brand/DTC strategy summit for understanding how peers are repositioning retail as agents and answer engines mediate discovery.
Money20/20 Europe 2026
The main European stage for payment, identity, and AI-driven commerce infrastructure, including agentic-age discussions.
NRF 2026: Retail's Big Show Asia Pacific
Where APAC's early adoption of super-app commerce and QR payments intersects with emerging agentic commerce standards.