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    NRF 2026: Retail's Big Show Europe

    Where EU-specific dynamics (GDPR, EU AI Act, PSD2/3, local payments) meet global retail and AI trends, shaping how agentic commerce behaves regionally.

    Our Take

    NRF Europe is where EU-specific dynamics (GDPR, EU AI Act, PSD2/3, local payments) meet global retail and AI trends, shaping how agentic commerce has to behave regionally.

    Key Topics

    • •Unified commerce and store design innovation
    • •Payments innovation, CRM, and customer data
    • •Marketplaces, retail media, and omnichannel growth
    • •AI for retail efficiency and personalization
    • •Startup and innovation zones

    Primary Audience

    European Retail Leaders, Solution Providers, Payments Players

    Organizer

    National Retail Federation (NRF) & Comexposium

    Retail Tech
    Ecommerce
    Agentic Focus
    Past

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