Expert perspectives and thought leadership on the transformation of commerce Page 5.
The rollout will initially integrate Gemini into Walmart’s digital platforms (website and mobile) and Google Shopping to enhance the user experience, compressing the path to purchase and reshaping ret
eTail West 2026 showed that retail AI has moved past demo culture. The real conversation is now about delegated workflows, trust, first-party data, and measurable operating leverage.
Major retailers say it won’t be long before sophisticated AI “assistants” plan your meals, organise your parties and do your shopping. But companies, many that are already struggling with their more p
The era of marketing to humans who make purchase decisions is changing dramatically. The new era is marketing to AI agents who make or shape purchase decisions on behalf of humans. This is the era of
When conversations about AI focus on e-commerce, the transformation of physical shopping spaces presents an exciting frontier.
For years, the front door to retail was a homepage, a search box, or a category page. Growth came from capturing keywords, driving traffic, and optimizing funnels, often measured through last click at
Central compliance questions will revolve around authentication, authorization, fraud, and who bears responsibility when an AI’s actions do not align with a consumer’s wishes or when rogue agents are
This post looks into the emerging ecosystem of transactional agents, including examples of companies that have introduced these technologies and the protocols underpinning them. As consumer-facing too
Agentic robots that shop and pay without human involvement could potentially render retail marketplaces obsolete – and big merchants are responding.
AI-powered shopping is becoming a new area of competition among major technology companies, e-commerce platforms and retailers, each pursuing different approaches to how consumers discover and purchas
This article discusses the rise of AI shopping agents by 2026, driven by Gen Z's changing shopping behaviors and desire for personalized guidance.
Malicious actors now use the same technologies to automate fraud and exploitation at unprecedented scale, making it increasingly hard for security teams to distinguish real customers, legitimate agent
