AI Agents Turn Issuers Into Real-Time Decision Makers
New applications of artificial intelligence technologies, from dynamic wallets to autonomous shopping agents, are compressing the distance across global
Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Mastercard expects shoppers to grant agents broader authority only after repeated successful transactions, even as major banks warn that fraud and privacy safeguards are lagging. Adoption is therefore likely to advance through narrow permissions, confirmation steps and visible proof that an agent followed the shopper’s instructions. Recent examples include Banks Warn AI Shopping Agents Are Outpacing Fraud Safeguards; TikTok Adds Conversational Shopping and One-Click Checkout.
Constructor’s Stripe-powered checkout lets shoppers move from an AI recommendation to payment without leaving the assistant. Payments leaders are simultaneously calling for verifiable records of every agent action, showing that reducing checkout friction will depend on stronger evidence of authorization and accountability. Recent examples include Agentic Payments Need Verifiable Receipts of Agent Actions; IDEMIA Adds Passkeys and Scoped Tokens for AI-Agent Payments.
Shopify is opening checkout to browser-based agents and plans to connect Meta’s Muse to Shop Pay, while retailers including Amazon, Kate Spade and QVC are taking sharply different positions on what agents may do. Agent access is becoming a strategic choice about who controls the transaction, customer relationship and underlying data. Recent examples include ChatGPT Adds Virtual Try-On and Saved Shopping Favorites; Shopify Opens Shop Pay Checkout to Meta’s Muse Agent.
TikTok’s new conversational shopping assistant and one-click checkout can keep the full journey inside the platform. For brands, the convenience comes with a structural tradeoff: the platform gains more control over conversion and behavioral data while the merchant risks losing direct visibility into the customer relationship. Recent examples include Walmart Says Sparky Users Spend 40% More Per Order.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
Showing 170 articles
New applications of artificial intelligence technologies, from dynamic wallets to autonomous shopping agents, are compressing the distance across global
Salesforce's James Sample reveals three levels of AI commerce agents, from ChatGPT integration to WhatsApp shopping and owned experiences.
AI chatbots helped Americans spend $11.8B online Black Friday, up 9.1%. But higher prices mean shoppers bought fewer items despite spending more.
New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.
Perplexity has launched a conversational shopping assistant that uses natural language search and user history to deliver personalised product suggestions. The feature aims to act as an extension of the user rather than a replacement, improving with continued interaction and offering context-aware recommendations.
OpenAI and Walmart will soon offer shopping via AI through ChatGPT. Using ChatGPT's Instant Checkout feature, customers can buy groceries, electronics or other essentials through the chatbot interface.
Morgan Stanley outlines a clear, multi-year route to what it describes as a nearly $400B agentic commerce market, grounded entirely in its latest AlphaWise consumer survey and internal forecasts.
This week, after ChatGPT introduced Shopping Research, Amazon updated its robots.txt file to stop ChatGPT’s agents from scraping its site for data. The result: ChatGPT can no longer read Amazon product pages, prices, specs or reviews.
Amazon extended its crackdown on AI search services crawling its site as the shopping giant tries to figure out the new world of AI-driven commerce.
The US online retailer filed a lawsuit Tuesday demanding Perplexity stop allowing its AI browser agent, Comet, to make purchases online for users. The e-commerce giant is accusing Perplexity of committing computer fraud by failing to disclose when Comet is shopping on a real person’s behalf, in violation of Amazon’s terms of service.
Newegg Commerce today announced the integration of PayPal’s agentic commerce services, enabling customers to discover and purchase Newegg products directly inside AI-powered shopping environments, including Perplexity.
Just in time for the holiday shopping season, Target now has an app available directly in ChatGPT that lets customers search for products and purchase them with their Target account.
The holiday shopping wars have sparked an AI arms race - the retail industry's biggest technology experiment since the dawn of e-commerce. Retailers and tech giants - from Target and Walmart to Amazon, Google and Meta - are rushing to deploy smart shopping assistants that promise to help consumers find gifts faster, spend smarter and even complete purchases.
AI service Perplexity was this week updated with a new personalized shopping experience that's designed to help users rediscover the joy of shopping. Perplexity offers conversational search that incorporates the user's history and wants when looking for item suggestions.
Worldpay has debuted a tool aimed to promote AI-powered payment integration and agentic commerce. It's MCP is available now via the company’s Developer Hub and Github, letting developers and merchants create artificial intelligence agents and direct payment integrations with Worldpay’s API.