Source: Search Engine Journal
Platforms
AI Agents
ChatGPT Adds Shopping Research For Product Discovery
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in users.
Last updated August 19, 2026 at 10:05 AM ETArchive page 11
Agentic Commerce News
Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
This Week in Agentic Commerce
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
- AI Agents
Consumers want agentic shopping, but they want the final say
New Logica Research for Commerce and PayPal finds that shoppers see value in agents that save time and money across the U.S., U.K. and Australia. Purchase confirmation, security and control remain adoption requirements, suggesting delegated shopping will expand in stages rather than arrive as fully autonomous buying overnight. Recent examples include Schnucks introduces an agentic assistant for personalized grocery s…; Study finds Amazon and Walmart agents detect but do not flag false….
- Platforms
Amazon’s loss gives shopping agents a stronger claim to platform access
A U.S. appeals court overturned the temporary ban on Perplexity’s AI shopping tools accessing Amazon. The ruling does not settle every liability question, but it raises the stakes for marketplaces: agents may increasingly act as a user’s interface to catalogues that platforms have historically controlled directly. Recent examples include Appeals Court Lets Perplexity’s AI Shopping Tools Access Amazon; Synchrony Partners With OpenAI on ChatGPT Shopping Payments.
- Payments
ChatGPT shopping is moving from discovery toward card-based checkout
Synchrony’s partnership with OpenAI points to the next constraint in agentic commerce: connecting recommendations to authorized payment. With full integration estimated at six to 12 months, the work ahead is less about conversational product discovery than tokenization, permissions, fraud controls and issuer participation. Recent examples include ESW links Microsoft Copilot discovery to global checkout; Universal Commerce Protocol Outlines Open Rails for Agentic Commerce.
- Retailers
AI-referred retail traffic is becoming commercially material
Adobe data cited by WWD shows AI-referred traffic to retail sites rose 62% in July and outperformed on conversion and engagement. For brands, the immediate implication is practical: product data, availability and landing pages must serve both human shoppers and the systems that increasingly influence what they see. Recent examples include Retail AI Shopping Bot Exploit Exposes Security Risks; Grocery retailers are bringing conversational AI into the shopping….
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- Source: MobileAppDailyAI AgentsPlatforms
How OpenAI and Perplexity's Shopping Agents Will Change Your Black Friday
OpenAI and Perplexity debut AI shopping assistants before Black Friday. ChatGPT and Instant Buy features promise seamless discovery-to-checkout experiences.