Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Mintel identifies trust as the binding constraint on agentic-commerce adoption, while reporting on Phia's alleged forced-click behavior highlights a practical test of that trust: whether an AI shopping tool's affiliate incentives and attribution practices are visible, fair, and auditable. Recent examples include Schnucks introduces an agentic assistant for personalized grocery s…; Study finds Amazon and Walmart agents detect but do not flag false….
NielsenIQ reports that Alipay AI Pay processed more than 120 million agent-driven transactions in a single week in February. The number is not a universal adoption benchmark, but it demonstrates that agent-led payment can operate at meaningful scale inside an integrated commerce ecosystem—and sharpens the question of how Western checkout rails will catch up. Recent examples include ESW links Microsoft Copilot discovery to global checkout; Universal Commerce Protocol Outlines Open Rails for Agentic Commerce.
Reuters reports that Amazon and Walmart shopping assistants could identify false "Made in USA" claims without flagging them to consumers. As platforms use agents to mediate product discovery, brands should watch how those systems handle product claims, disclosures, and responsibility—not only how often they recommend an item. Recent examples include Target Brings AI Shopping and Checkout Into Google, Copilot, and Ch…; ChatGPT Shopping Results Raise New Risk of Scam Retail Clones.
Conversational grocery experiences are moving product discovery beyond the search box, while Groceryshop 2026 has dedicated a series to answer-engine visibility, retailer-built shopping assistants, and AI personalization. For CPG brands, this is a reminder that AI readiness will be shaped inside retailer ecosystems as well as in general-purpose assistants. Recent examples include Grocery retailers are bringing conversational AI into the shopping…; Sephora Extends Beauty Discovery Into Google’s AI Shopping Ecosystem.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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Morgan Stanley outlines a clear, multi-year route to what it describes as a nearly $400B agentic commerce market, grounded entirely in its latest AlphaWise consumer survey and internal forecasts.
This week, after ChatGPT introduced Shopping Research, Amazon updated its robots.txt file to stop ChatGPT’s agents from scraping its site for data. The result: ChatGPT can no longer read Amazon product pages, prices, specs or reviews.
Amazon extended its crackdown on AI search services crawling its site as the shopping giant tries to figure out the new world of AI-driven commerce.
The US online retailer filed a lawsuit Tuesday demanding Perplexity stop allowing its AI browser agent, Comet, to make purchases online for users. The e-commerce giant is accusing Perplexity of committing computer fraud by failing to disclose when Comet is shopping on a real person’s behalf, in violation of Amazon’s terms of service.
Newegg Commerce today announced the integration of PayPal’s agentic commerce services, enabling customers to discover and purchase Newegg products directly inside AI-powered shopping environments, including Perplexity.
Just in time for the holiday shopping season, Target now has an app available directly in ChatGPT that lets customers search for products and purchase them with their Target account.
The holiday shopping wars have sparked an AI arms race - the retail industry's biggest technology experiment since the dawn of e-commerce. Retailers and tech giants - from Target and Walmart to Amazon, Google and Meta - are rushing to deploy smart shopping assistants that promise to help consumers find gifts faster, spend smarter and even complete purchases.
AI service Perplexity was this week updated with a new personalized shopping experience that's designed to help users rediscover the joy of shopping. Perplexity offers conversational search that incorporates the user's history and wants when looking for item suggestions.
Worldpay has debuted a tool aimed to promote AI-powered payment integration and agentic commerce. It's MCP is available now via the company’s Developer Hub and Github, letting developers and merchants create artificial intelligence agents and direct payment integrations with Worldpay’s API.
Amazon has been quietly assembling the most comprehensive AI shopping infrastructure in retail. While competitors race to launch standalone features, Amazon is orchestrating an integrated system where conversational AI, visual search, autonomous agents, and ...
The world’s largest retailer has quietly been exploring new ad formats with some advertisers, according to people familiar with the matter. One ad type dubbed “Sponsored Prompt,” is a new type of ad that has been tested in Sparky, which the company added to its mobile app in June.
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in users.
OpenAI and Perplexity debut AI shopping assistants before Black Friday. ChatGPT and Instant Buy features promise seamless discovery-to-checkout experiences.
