Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
New Logica Research for Commerce and PayPal finds that shoppers see value in agents that save time and money across the U.S., U.K. and Australia. Purchase confirmation, security and control remain adoption requirements, suggesting delegated shopping will expand in stages rather than arrive as fully autonomous buying overnight. Recent examples include Schnucks introduces an agentic assistant for personalized grocery s…; Study finds Amazon and Walmart agents detect but do not flag false….
A U.S. appeals court overturned the temporary ban on Perplexity’s AI shopping tools accessing Amazon. The ruling does not settle every liability question, but it raises the stakes for marketplaces: agents may increasingly act as a user’s interface to catalogues that platforms have historically controlled directly. Recent examples include Appeals Court Lets Perplexity’s AI Shopping Tools Access Amazon; Synchrony Partners With OpenAI on ChatGPT Shopping Payments.
Synchrony’s partnership with OpenAI points to the next constraint in agentic commerce: connecting recommendations to authorized payment. With full integration estimated at six to 12 months, the work ahead is less about conversational product discovery than tokenization, permissions, fraud controls and issuer participation. Recent examples include ESW links Microsoft Copilot discovery to global checkout; Universal Commerce Protocol Outlines Open Rails for Agentic Commerce.
Adobe data cited by WWD shows AI-referred traffic to retail sites rose 62% in July and outperformed on conversion and engagement. For brands, the immediate implication is practical: product data, availability and landing pages must serve both human shoppers and the systems that increasingly influence what they see. Recent examples include Retail AI Shopping Bot Exploit Exposes Security Risks; Grocery retailers are bringing conversational AI into the shopping….
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.
Perplexity has launched a conversational shopping assistant that uses natural language search and user history to deliver personalised product suggestions. The feature aims to act as an extension of the user rather than a replacement, improving with continued interaction and offering context-aware recommendations.
OpenAI and Walmart will soon offer shopping via AI through ChatGPT. Using ChatGPT's Instant Checkout feature, customers can buy groceries, electronics or other essentials through the chatbot interface.
Morgan Stanley outlines a clear, multi-year route to what it describes as a nearly $400B agentic commerce market, grounded entirely in its latest AlphaWise consumer survey and internal forecasts.
This week, after ChatGPT introduced Shopping Research, Amazon updated its robots.txt file to stop ChatGPT’s agents from scraping its site for data. The result: ChatGPT can no longer read Amazon product pages, prices, specs or reviews.
Amazon extended its crackdown on AI search services crawling its site as the shopping giant tries to figure out the new world of AI-driven commerce.
The US online retailer filed a lawsuit Tuesday demanding Perplexity stop allowing its AI browser agent, Comet, to make purchases online for users. The e-commerce giant is accusing Perplexity of committing computer fraud by failing to disclose when Comet is shopping on a real person’s behalf, in violation of Amazon’s terms of service.
Newegg Commerce today announced the integration of PayPal’s agentic commerce services, enabling customers to discover and purchase Newegg products directly inside AI-powered shopping environments, including Perplexity.
Just in time for the holiday shopping season, Target now has an app available directly in ChatGPT that lets customers search for products and purchase them with their Target account.
The holiday shopping wars have sparked an AI arms race - the retail industry's biggest technology experiment since the dawn of e-commerce. Retailers and tech giants - from Target and Walmart to Amazon, Google and Meta - are rushing to deploy smart shopping assistants that promise to help consumers find gifts faster, spend smarter and even complete purchases.
AI service Perplexity was this week updated with a new personalized shopping experience that's designed to help users rediscover the joy of shopping. Perplexity offers conversational search that incorporates the user's history and wants when looking for item suggestions.
Worldpay has debuted a tool aimed to promote AI-powered payment integration and agentic commerce. It's MCP is available now via the company’s Developer Hub and Github, letting developers and merchants create artificial intelligence agents and direct payment integrations with Worldpay’s API.
Amazon has been quietly assembling the most comprehensive AI shopping infrastructure in retail. While competitors race to launch standalone features, Amazon is orchestrating an integrated system where conversational AI, visual search, autonomous agents, and ...
The world’s largest retailer has quietly been exploring new ad formats with some advertisers, according to people familiar with the matter. One ad type dubbed “Sponsored Prompt,” is a new type of ad that has been tested in Sparky, which the company added to its mobile app in June.
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
