Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Mintel identifies trust as the binding constraint on agentic-commerce adoption, while reporting on Phia's alleged forced-click behavior highlights a practical test of that trust: whether an AI shopping tool's affiliate incentives and attribution practices are visible, fair, and auditable. Recent examples include Schnucks introduces an agentic assistant for personalized grocery s…; Study finds Amazon and Walmart agents detect but do not flag false….
NielsenIQ reports that Alipay AI Pay processed more than 120 million agent-driven transactions in a single week in February. The number is not a universal adoption benchmark, but it demonstrates that agent-led payment can operate at meaningful scale inside an integrated commerce ecosystem—and sharpens the question of how Western checkout rails will catch up. Recent examples include ESW links Microsoft Copilot discovery to global checkout; Universal Commerce Protocol Outlines Open Rails for Agentic Commerce.
Reuters reports that Amazon and Walmart shopping assistants could identify false "Made in USA" claims without flagging them to consumers. As platforms use agents to mediate product discovery, brands should watch how those systems handle product claims, disclosures, and responsibility—not only how often they recommend an item. Recent examples include Target Brings AI Shopping and Checkout Into Google, Copilot, and Ch…; ChatGPT Shopping Results Raise New Risk of Scam Retail Clones.
Conversational grocery experiences are moving product discovery beyond the search box, while Groceryshop 2026 has dedicated a series to answer-engine visibility, retailer-built shopping assistants, and AI personalization. For CPG brands, this is a reminder that AI readiness will be shaped inside retailer ecosystems as well as in general-purpose assistants. Recent examples include Grocery retailers are bringing conversational AI into the shopping…; Sephora Extends Beauty Discovery Into Google’s AI Shopping Ecosystem.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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Consumers can now shop from more than 1,800 retailers directly within ChatGPT via a fully integrated Instacart app commerce experience. Instacart offers an embedded, end-to-end shopping and Instant Checkout - all within the context of a ChatGPT conversation.
The collaboration allows thousands of Logicbroker merchants to seamlessly activate PayPal's agentic commerce services - including store sync and future agentic payment capabilities. This makes their catalogs instantly discoverable across leading AI shopping channels with minimal technical lift.
Paid ChatGPT users recently reported seeing a prompt labeled "Shop for home and groceries. Connect Target," which appeared to ask them to link their ChatGPT account to OpenAI's retail partner Target. For many users, the message looked like an ad.
The company explained that Instant Checkout was co-developed with payment processor Stripe and already works in chat with Etsy. Support for “over a million Shopify merchants, like Glossier, SKIMS, Spanx, and Vuori,” is coming soon
Today, the AI-driven search engine unveiled "Buy with Pro," a shopping assistant within Perplexity searches that gives you a one-click shopping experience.
Major retail chains and tech companies are offering new or updated artificial intelligence tools in time for the holiday shopping season, hoping to give consumers an easier gift-buying experience and themselves an augmented share of online spending.
This major retailer just launched an AI shopping assistant powered by OpenAI models across its banner sites like Safeway, Vons, and Jewel-Osco - another clear example of agentic ecommerce in action.
Remember the last time you tried getting help from a customer service chatbot? You probably spent five minutes clicking through menus, only to end up more frustrated than when you started. These rigid, scripted interactions are quickly becoming relics of the past.
The e-commerce giant is locking arms with the largest U.S. card network to provide software developers with tools and contacts for creating agentic commerce experiences.
New applications of artificial intelligence technologies, from dynamic wallets to autonomous shopping agents, are compressing the distance across global
Salesforce's James Sample reveals three levels of AI commerce agents, from ChatGPT integration to WhatsApp shopping and owned experiences.
AI chatbots helped Americans spend $11.8B online Black Friday, up 9.1%. But higher prices mean shoppers bought fewer items despite spending more.
New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.
Perplexity has launched a conversational shopping assistant that uses natural language search and user history to deliver personalised product suggestions. The feature aims to act as an extension of the user rather than a replacement, improving with continued interaction and offering context-aware recommendations.
OpenAI and Walmart will soon offer shopping via AI through ChatGPT. Using ChatGPT's Instant Checkout feature, customers can buy groceries, electronics or other essentials through the chatbot interface.
