Source: Techzine
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AI Agents
Why Salesforce built three levels of AI commerce agents
Salesforce's James Sample reveals three levels of AI commerce agents, from ChatGPT integration to WhatsApp shopping and owned experiences.
Last updated June 22, 2026 at 7:59 AM ETArchive page 9
Agentic Commerce News
Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
This Week in Agentic Commerce
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
- AI Agents
Trust is becoming the gating issue for autonomous shopping
Coverage from Fortune, Chain Store Age, Cybernews, and The Walrus highlights a harder phase of agentic commerce: users may try AI shopping agents, but standards for fraud, returns, sponsored recommendations, scam sites, and disclosure remain unsettled. Adoption will depend as much on governance and incentives as on conversational UX. Recent examples include Amazon Offers Its AI Shopping Agent Technology to Other Retailers; Grocers Weigh Instacart as Their Bridge to AI Shopping Agents.
- Platforms
AI shopping is spreading across platform-controlled surfaces
This batch shows the platform race widening: Amazon is offering its assistant technology to retailers through AWS, Target is pushing shopping and checkout into Google, Copilot, and ChatGPT, Sephora is moving beauty discovery into Google's AI ecosystem, and Shopify is explaining how its catalog infrastructure makes merchants discoverable to agents. The strategic question for brands is no longer whether AI shopping exists, but which platform owns the moment of recommendation. Recent examples include Target Brings AI Shopping and Checkout Into Google, Copilot, and Ch…; ChatGPT Shopping Results Raise New Risk of Scam Retail Clones.
- Payments
Payment networks are moving upstream into agent-mediated buying
Visa's ChatGPT payment integration, Visa's Agent Scoring and Agentic Registry announcements, PayPal's Hey Savi checkout partnership, and Adyen Agentic all point to the same shift: payments companies want to become trust, identity, and authorization layers for AI agents before checkout becomes invisible to the shopper. Recent examples include Visa Connects ChatGPT Shopping Agents to Its Payment Network; Visa Adds Agent Scoring and Registry Tools for Programmable Commerce.
- Retailers
Retailers are deciding whether to own the agent or rent access to one
Kate Spade's use of Amazon's AWS shopping assistant, Target's cross-platform AI shopping expansion, Sephora's Google integration, and Grocery Dive's Instacart analysis show retailers splitting into two camps: those building or licensing their own assistant layer, and those relying on aggregators to connect inventory to third-party AI agents. Recent examples include Sephora Extends Beauty Discovery Into Google’s AI Shopping Ecosystem; Retail Dive: Alexa for Shopping Brings Amazon’s Agent Into the Sear….
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Most Recent Agentic Commerce News
Showing 139 articles
Source: Technology.OrgAI AgentsAI Shopping Tools Drive Record $11.8B Black Friday - Technology Org
AI chatbots helped Americans spend $11.8B online Black Friday, up 9.1%. But higher prices mean shoppers bought fewer items despite spending more.
Source: PPC LandAI AgentsResearchAI shopping adoption accelerates ahead of holiday season as trust emerges
New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.
Source: PerplexityAI AgentsPlatformsPerplexity introduces conversational AI shopping assistant
Perplexity has launched a conversational shopping assistant that uses natural language search and user history to deliver personalised product suggestions. The feature aims to act as an extension of the user rather than a replacement, improving with continued interaction and offering context-aware recommendations.
- Source: AOLPlatformsPayments
You'll Soon Be Able to Buy Walmart Products Through ChatGPT
OpenAI and Walmart will soon offer shopping via AI through ChatGPT. Using ChatGPT's Instant Checkout feature, customers can buy groceries, electronics or other essentials through the chatbot interface.
Source: Investing.comResearchAI AgentsMorgan Stanley sees a multi-year path to nearly $400B of Agentic Commerce
Morgan Stanley outlines a clear, multi-year route to what it describes as a nearly $400B agentic commerce market, grounded entirely in its latest AlphaWise consumer survey and internal forecasts.
- Source: MSNAI AgentsPlatforms
ChatGPT loses access to Amazon - what it means for the future online shopping
This week, after ChatGPT introduced Shopping Research, Amazon updated its robots.txt file to stop ChatGPT’s agents from scraping its site for data. The result: ChatGPT can no longer read Amazon product pages, prices, specs or reviews.
Source: The InformationRetailersAmazon’s AI Crackdown Hits More AI Search Startups
Amazon extended its crackdown on AI search services crawling its site as the shopping giant tries to figure out the new world of AI-driven commerce.
Source: BloombergRetailersAI AgentsAmazon Sues to Stop Perplexity From Using AI Tool to Buy Stuff
The US online retailer filed a lawsuit Tuesday demanding Perplexity stop allowing its AI browser agent, Comet, to make purchases online for users. The e-commerce giant is accusing Perplexity of committing computer fraud by failing to disclose when Comet is shopping on a real person’s behalf, in violation of Amazon’s terms of service.
- Source: Yahoo FinancePlatformsPayments
Newegg Partners With PayPal to Integrate PayPal Agentic Commerce Services for AI-Shopping Experiences
Newegg Commerce today announced the integration of PayPal’s agentic commerce services, enabling customers to discover and purchase Newegg products directly inside AI-powered shopping environments, including Perplexity.
- Source: Progressive GrocerPlatformsRetailers
Target Embraces Agentic Commerce With New ChatGPT Experience
Just in time for the holiday shopping season, Target now has an app available directly in ChatGPT that lets customers search for products and purchase them with their Target account.
- Source: AxiosRetailersPlatforms
AI shopping wars: Walmart, Amazon, Target, Google, Meta, OpenAI unveil new tools
The holiday shopping wars have sparked an AI arms race - the retail industry's biggest technology experiment since the dawn of e-commerce. Retailers and tech giants - from Target and Walmart to Amazon, Google and Meta - are rushing to deploy smart shopping assistants that promise to help consumers find gifts faster, spend smarter and even complete purchases.
- Source: MacRumorsPaymentsPlatforms
Perplexity Adds AI-Powered Shopping Feature With PayPal Checkout
AI service Perplexity was this week updated with a new personalized shopping experience that's designed to help users rediscover the joy of shopping. Perplexity offers conversational search that incorporates the user's history and wants when looking for item suggestions.
- Source: PYMNTS.comProtocolsPayments
Worldpay Debuts Model Context Protocol to Bolster Agentic Commerce | PYMNTS.com
Worldpay has debuted a tool aimed to promote AI-powered payment integration and agentic commerce. It's MCP is available now via the company’s Developer Hub and Github, letting developers and merchants create artificial intelligence agents and direct payment integrations with Worldpay’s API.
- Source: LinkedInAI AgentsRetailers
Amazon's AI Arsenal: How Rufus, Lens, and Autonomous Agents Are Redefining Discovery
Amazon has been quietly assembling the most comprehensive AI shopping infrastructure in retail. While competitors race to launch standalone features, Amazon is orchestrating an integrated system where conversational AI, visual search, autonomous agents, and ...
