Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
New Logica Research for Commerce and PayPal finds that shoppers see value in agents that save time and money across the U.S., U.K. and Australia. Purchase confirmation, security and control remain adoption requirements, suggesting delegated shopping will expand in stages rather than arrive as fully autonomous buying overnight. Recent examples include Schnucks introduces an agentic assistant for personalized grocery s…; Study finds Amazon and Walmart agents detect but do not flag false….
A U.S. appeals court overturned the temporary ban on Perplexity’s AI shopping tools accessing Amazon. The ruling does not settle every liability question, but it raises the stakes for marketplaces: agents may increasingly act as a user’s interface to catalogues that platforms have historically controlled directly. Recent examples include Appeals Court Lets Perplexity’s AI Shopping Tools Access Amazon; Synchrony Partners With OpenAI on ChatGPT Shopping Payments.
Synchrony’s partnership with OpenAI points to the next constraint in agentic commerce: connecting recommendations to authorized payment. With full integration estimated at six to 12 months, the work ahead is less about conversational product discovery than tokenization, permissions, fraud controls and issuer participation. Recent examples include ESW links Microsoft Copilot discovery to global checkout; Universal Commerce Protocol Outlines Open Rails for Agentic Commerce.
Adobe data cited by WWD shows AI-referred traffic to retail sites rose 62% in July and outperformed on conversion and engagement. For brands, the immediate implication is practical: product data, availability and landing pages must serve both human shoppers and the systems that increasingly influence what they see. Recent examples include Retail AI Shopping Bot Exploit Exposes Security Risks; Grocery retailers are bringing conversational AI into the shopping….
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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The report's survey reveals that the concept of agentic commerce is very well known by the businesses since 15 per cent mentioned that they are very familiar with it and 72 per cent stated that they are somewhat familiar with it,
Visa, Mastercard, and their rivals see "agentic commerce" as the next big shift after the move from in‑store swipes to online checkouts, and they don’t want to be left watching from the sidelines.
Moving beyond recommendations, the platform lets shoppers find deals, get cashback, and complete purchases in a single experience.
Fiserv, a major global fintech leader providing essential technology for payments, will use Visa Intelligent Commerce and deploy the Trusted Agent Protocol across its interoperable agentic ecosystem to allow merchants to employ agentic commerce, where AI agents act on behalf of consumersю
A Consumer Reports and Groundwork Collaborative investigation found that some grocery prices differed by as much as 23 percent per item from one Instacart customer to the next.
Amazon is quietly testing AI agent access on smaller platforms like Zappos while building its own tools. With Morgan Stanley predicting nearly half of U.S. shoppers will use AI agents by 2030, Amazon must decide whether to fight or embrace the trend - because it has the most to lose if it doesn’t adapt.
AWS and Visa are partnering to enable agentic commerce through Visa Intelligent Commerce using Amazon Bedrock AgentCore. Learn how autonomous AI agents can transform fragmented shopping and travel experiences into seamless, end-to-end workflows.
Southeast Asia doesn’t have a fully fledged AI shopping agent yet, but companies are already laying the groundwork. Shopee has been working with OpenAI since early this year to explore how AI agents could be used on its platform. Lazada, meanwhile, claimed, that its AI chatbot, Lazzie, has already helped drive sales.
John Lewis achieved the highest visibility in ChatGPT's shopping recommendations this Christmas, outranking over 1,000 retailers as artificial intelligence transforms how consumers discover products.
The partnership allows businesses to connect product catalogs to AI agents for automated discovery and checkout while maintaining merchant-of-record status and control over customer communications.
By combining Visa’s Trusted Agent Protocol with Akamai’s edge-based identity, behavioral intelligence, and bot protection, the companies aim to give merchants the authentication and fraud controls needed to confidently allow AI agents to shop in their digital storefronts.
New analysis estimates that by 2030, Christmas online retail sales are expected to exceed £7 billion per week, with approximately £550 million influenced by AI shopping agents.
Amazon sued Perplexity this week for letting its Comet AI assistant shop on Amazon without permission. Perplexity fired back: “Bullying is not innovation.” So what’s actually going on here?
Through a new OpenAI partnership, DoorDash is embedding grocery shopping into ChatGPT - signaling fast-moving competition in agentic commerce.
Klarna introduced the Agentic Product Protocol, an open standard that helps AI agents understand and shop products across the web. Payment providers see AI-powered commerce as inevitable - but trust remains the bottleneck, with nearly two-thirds of U.S. consumers still uneasy about agent-driven payments.
