Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Mintel identifies trust as the binding constraint on agentic-commerce adoption, while reporting on Phia's alleged forced-click behavior highlights a practical test of that trust: whether an AI shopping tool's affiliate incentives and attribution practices are visible, fair, and auditable. Recent examples include Schnucks introduces an agentic assistant for personalized grocery s…; Study finds Amazon and Walmart agents detect but do not flag false….
NielsenIQ reports that Alipay AI Pay processed more than 120 million agent-driven transactions in a single week in February. The number is not a universal adoption benchmark, but it demonstrates that agent-led payment can operate at meaningful scale inside an integrated commerce ecosystem—and sharpens the question of how Western checkout rails will catch up. Recent examples include ESW links Microsoft Copilot discovery to global checkout; Universal Commerce Protocol Outlines Open Rails for Agentic Commerce.
Reuters reports that Amazon and Walmart shopping assistants could identify false "Made in USA" claims without flagging them to consumers. As platforms use agents to mediate product discovery, brands should watch how those systems handle product claims, disclosures, and responsibility—not only how often they recommend an item. Recent examples include Target Brings AI Shopping and Checkout Into Google, Copilot, and Ch…; ChatGPT Shopping Results Raise New Risk of Scam Retail Clones.
Conversational grocery experiences are moving product discovery beyond the search box, while Groceryshop 2026 has dedicated a series to answer-engine visibility, retailer-built shopping assistants, and AI personalization. For CPG brands, this is a reminder that AI readiness will be shaped inside retailer ecosystems as well as in general-purpose assistants. Recent examples include Grocery retailers are bringing conversational AI into the shopping…; Sephora Extends Beauty Discovery Into Google’s AI Shopping Ecosystem.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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Fiserv, a major global fintech leader providing essential technology for payments, will use Visa Intelligent Commerce and deploy the Trusted Agent Protocol across its interoperable agentic ecosystem to allow merchants to employ agentic commerce, where AI agents act on behalf of consumersю
A Consumer Reports and Groundwork Collaborative investigation found that some grocery prices differed by as much as 23 percent per item from one Instacart customer to the next.
Amazon is quietly testing AI agent access on smaller platforms like Zappos while building its own tools. With Morgan Stanley predicting nearly half of U.S. shoppers will use AI agents by 2030, Amazon must decide whether to fight or embrace the trend - because it has the most to lose if it doesn’t adapt.
AWS and Visa are partnering to enable agentic commerce through Visa Intelligent Commerce using Amazon Bedrock AgentCore. Learn how autonomous AI agents can transform fragmented shopping and travel experiences into seamless, end-to-end workflows.
Southeast Asia doesn’t have a fully fledged AI shopping agent yet, but companies are already laying the groundwork. Shopee has been working with OpenAI since early this year to explore how AI agents could be used on its platform. Lazada, meanwhile, claimed, that its AI chatbot, Lazzie, has already helped drive sales.
John Lewis achieved the highest visibility in ChatGPT's shopping recommendations this Christmas, outranking over 1,000 retailers as artificial intelligence transforms how consumers discover products.
The partnership allows businesses to connect product catalogs to AI agents for automated discovery and checkout while maintaining merchant-of-record status and control over customer communications.
By combining Visa’s Trusted Agent Protocol with Akamai’s edge-based identity, behavioral intelligence, and bot protection, the companies aim to give merchants the authentication and fraud controls needed to confidently allow AI agents to shop in their digital storefronts.
New analysis estimates that by 2030, Christmas online retail sales are expected to exceed £7 billion per week, with approximately £550 million influenced by AI shopping agents.
Amazon sued Perplexity this week for letting its Comet AI assistant shop on Amazon without permission. Perplexity fired back: “Bullying is not innovation.” So what’s actually going on here?
Through a new OpenAI partnership, DoorDash is embedding grocery shopping into ChatGPT - signaling fast-moving competition in agentic commerce.
Klarna introduced the Agentic Product Protocol, an open standard that helps AI agents understand and shop products across the web. Payment providers see AI-powered commerce as inevitable - but trust remains the bottleneck, with nearly two-thirds of U.S. consumers still uneasy about agent-driven payments.
Expect more AI-powered personalization from Lowe's next year as the home improvement retailer continues to hone its e-commerce strategy.
'We help brands show proof of what they're claiming - whether that's genuinely vegan, clinically proven, or sustainably made - in a way both people and AI can read and trust'
Walmart is forming a partnership with OpenAI to let shoppers buy its products directly within ChatGPT. It is a signal by the biggest U.S. retailer that online shopping is going to become a different experience from the retail websites we are used to.
