Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Harvard Business Review's research found that scarcity cues, coupons, bundles, and countdown tactics often do not reliably persuade AI shopping agents, while price and authentic ratings were more durable signals. The implication is blunt: brands need to test agents as a distinct audience, not assume human conversion tactics will transfer. Recent examples include Modern Retail: Amazon Moves From Rufus to Alexa for Shopping; CNBC: Amazon Pivots From Rufus to an Alexa Shopping Agent.
Amazon is folding Rufus into Alexa for Shopping, Retail Dive says more than 300 million customers used Rufus in 2025, and Reuters reports Alibaba plans to integrate Qwen into Taobao. Google AI Mode shopping ads point in the same direction: product discovery is shifting from search results pages into AI-controlled shopping surfaces where platforms decide what gets recommended first. Recent examples include Etsy and eBay push OpenAI shopping integrations into marketplace di…; Deals and cashback offers move into ChatGPT shopping conversations.
Amazon's Alexa for Shopping, Alibaba's reported Qwen-Taobao integration, and Otto Group's OMR discussion with Google all point to the same retailer priority: collapse discovery, personalization, and transaction intent into conversational shopping. For brands, the immediate risk is losing visibility inside the retailer's AI layer before the shopper reaches a familiar category page. Recent examples include Retail Dive: Alexa for Shopping Brings Amazon’s Agent Into the Sear…; Amazon weighs bringing Rufus-style AI answers into core retail sear….
PYMNTS frames delegation, identity, risk, and transaction context as the next pressure points for payments companies as AI agents act on shoppers' behalf. Klarna's integration into Google's AI shopping experience and Stripe's agentic commerce guidance show that payments infrastructure is becoming part of the agent interface, not merely the final checkout step. Recent examples include Klarna Brings BNPL Options Into Google’s AI Shopping Experience.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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Today, the AI-driven search engine unveiled "Buy with Pro," a shopping assistant within Perplexity searches that gives you a one-click shopping experience.
Major retail chains and tech companies are offering new or updated artificial intelligence tools in time for the holiday shopping season, hoping to give consumers an easier gift-buying experience and themselves an augmented share of online spending.
This major retailer just launched an AI shopping assistant powered by OpenAI models across its banner sites like Safeway, Vons, and Jewel-Osco - another clear example of agentic ecommerce in action.
Remember the last time you tried getting help from a customer service chatbot? You probably spent five minutes clicking through menus, only to end up more frustrated than when you started. These rigid, scripted interactions are quickly becoming relics of the past.
The e-commerce giant is locking arms with the largest U.S. card network to provide software developers with tools and contacts for creating agentic commerce experiences.
New applications of artificial intelligence technologies, from dynamic wallets to autonomous shopping agents, are compressing the distance across global
Salesforce's James Sample reveals three levels of AI commerce agents, from ChatGPT integration to WhatsApp shopping and owned experiences.
AI chatbots helped Americans spend $11.8B online Black Friday, up 9.1%. But higher prices mean shoppers bought fewer items despite spending more.
New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.
Perplexity has launched a conversational shopping assistant that uses natural language search and user history to deliver personalised product suggestions. The feature aims to act as an extension of the user rather than a replacement, improving with continued interaction and offering context-aware recommendations.
OpenAI and Walmart will soon offer shopping via AI through ChatGPT. Using ChatGPT's Instant Checkout feature, customers can buy groceries, electronics or other essentials through the chatbot interface.
Morgan Stanley outlines a clear, multi-year route to what it describes as a nearly $400B agentic commerce market, grounded entirely in its latest AlphaWise consumer survey and internal forecasts.
This week, after ChatGPT introduced Shopping Research, Amazon updated its robots.txt file to stop ChatGPT’s agents from scraping its site for data. The result: ChatGPT can no longer read Amazon product pages, prices, specs or reviews.
Amazon extended its crackdown on AI search services crawling its site as the shopping giant tries to figure out the new world of AI-driven commerce.
The US online retailer filed a lawsuit Tuesday demanding Perplexity stop allowing its AI browser agent, Comet, to make purchases online for users. The e-commerce giant is accusing Perplexity of committing computer fraud by failing to disclose when Comet is shopping on a real person’s behalf, in violation of Amazon’s terms of service.
