Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Mastercard expects shoppers to grant agents broader authority only after repeated successful transactions, even as major banks warn that fraud and privacy safeguards are lagging. Adoption is therefore likely to advance through narrow permissions, confirmation steps and visible proof that an agent followed the shopper’s instructions. Recent examples include Banks Warn AI Shopping Agents Are Outpacing Fraud Safeguards; TikTok Adds Conversational Shopping and One-Click Checkout.
Constructor’s Stripe-powered checkout lets shoppers move from an AI recommendation to payment without leaving the assistant. Payments leaders are simultaneously calling for verifiable records of every agent action, showing that reducing checkout friction will depend on stronger evidence of authorization and accountability. Recent examples include Agentic Payments Need Verifiable Receipts of Agent Actions; IDEMIA Adds Passkeys and Scoped Tokens for AI-Agent Payments.
Shopify is opening checkout to browser-based agents and plans to connect Meta’s Muse to Shop Pay, while retailers including Amazon, Kate Spade and QVC are taking sharply different positions on what agents may do. Agent access is becoming a strategic choice about who controls the transaction, customer relationship and underlying data. Recent examples include ChatGPT Adds Virtual Try-On and Saved Shopping Favorites; Shopify Opens Shop Pay Checkout to Meta’s Muse Agent.
TikTok’s new conversational shopping assistant and one-click checkout can keep the full journey inside the platform. For brands, the convenience comes with a structural tradeoff: the platform gains more control over conversion and behavioral data while the merchant risks losing direct visibility into the customer relationship. Recent examples include Walmart Says Sparky Users Spend 40% More Per Order.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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Shopify says merchants will soon be able to make products discoverable and purchasable inside ChatGPT through new agentic storefronts, as OpenAI steps back from Instant Checkout.
Amazon is widening Shop Direct, a program that lets shoppers discover and buy products from other retailers even when those items are not sold on Amazon.com.
OpenAI apparently no longer wants to handle commerce payments, cancellations, refunds and travel bookings. ChatGPT will redirect shoppers to merchant apps to make purchases.
A California federal judge has granted Amazon's request for a court order that temporarily blocks Perplexity AI from using its artificial-intelligence-powered "agentic" shopping tool on the e-commerce giant's platform.
Klarna is expanding its capabilities in agentic commerce through a collaboration with Stripe that enables Klarna payments to work in AI-driven shopping experiences.
Amazon's new seller agreement lets it disable AI tools on its platform without appeal. It invested $50 billion in OpenAI and is building its own AI Seller Assistant to tighten control. eBay banned third-party AI shopping agents and plans its own AI.
OpenAI is shifting its shopping strategy to focus on discovery and research, leaving checkout to third-party app developers. An OpenAI spokesperson said: "We're prioritizing making ChatGPT search and product discovery great, with the Agentic Commerce Protocol serving as the infrastructure that connects users to merchants across the full shopping journey."
Meta has started rolling out an experimental AI shopping tool to some users in the UI. When users ask for product suggestions, the chatbot will show them a carousel with product images and their pricing, along with a link to the e-commerce website and information about the brand.
It soon will support Shared Payment Tokens (SPT), which let AI agents initiate purchases using a shopper’s permission and preferred payment method without exposing sensitive credentials.
Retailers are rolling out virtual shopping agents and personalized product recommendations. But only 15% of U.S. consumers are using AI when buying groceries, Dunnhumby found.
True Fit, the leading fit and fashion intelligence provider, today launched its shopping agent for fashion retail. The agent is powered by hundreds of millio...
Cart Assistant instantly transforms photos of handwritten lists or screenshots of recipes into a fully populated digital grocery basket, specifically optimized for store availability and a shopper's favorites.
Thanks to Perplexity's new partnership with PayPal and Venmo, shoppers can now go from product discovery to seamless payment without ever leaving a chat interface.
A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links.
The nation’s largest used-car retailer, is now the first U.S. auto retailer to offer both car buying and selling directly within ChatGPT, following the launch of its car-shopping app in the ChatGPT app store.
