Source: The Information
Retailers
Amazon’s AI Crackdown Hits More AI Search Startups
Amazon extended its crackdown on AI search services crawling its site as the shopping giant tries to figure out the new world of AI-driven commerce.
Last updated April 24, 2026 at 9:53 AM ETArchive page 7
Agentic Commerce News
Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
This Week in Agentic Commerce
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
- Platforms
The platform race is moving from assistants to owned shopping rails
Google is turning Gemini into a commerce surface with Ulta and Bunnings, Amazon is using Prime and Alexa+ as a shopping advantage, and Microsoft is adapting ads for AI-mediated discovery. The strategic question for brands is no longer whether AI agents matter, but which platforms will control the recommendation layer. Recent examples include Ulta and Google Launch Gemini-Powered Agentic Commerce Experiences; Shopify expands Agentic Storefront to ChatGPT, Copilot, and Google….
- Retailers
Retailers are testing AI agents where shopping is complex, not just convenient
Ulta is applying Gemini to beauty discovery, Bunnings is using a Google-built agent for DIY planning, and Amazon is leaning on Alexa+ for assisted purchases. The common thread is that agents are being aimed at categories where confidence, context, and product fit matter. Recent examples include Commerce.com rejects Rezolve AI bid as the fight for the commerce s…; Visa launches Intelligent Commerce Connect for AI-powered shopping.
- AI Agents
AI agents are becoming a real buyer class, but monetization remains unsettled
AI-driven retail traffic is rising, agentic shoppers appear to be converting well, and major brands like Mondelez are staffing against shopping bots. At the same time, new analysis questions whether shopping agents can capture durable monetization without breaking user trust. Recent examples include Mondelez Hires Global Lead for AI Shopping Bot Strategy; Bunnings Shows Google-Built AI Shopping Agent for DIY Projects.
- Payments
Agent payments are becoming a legal and trust infrastructure problem
Autonomous transactions need clearer rules for consent, authority, terms, jurisdiction, and dispute resolution. The next payment challenge is not just checkout speed; it is proving an agent was allowed to act. Recent examples include Visa AI Strategy Prioritizes Trust in Agentic Omnichannel Commerce.
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Most Recent Agentic Commerce News
Showing 102 articles
Source: BloombergRetailersAI AgentsAmazon Sues to Stop Perplexity From Using AI Tool to Buy Stuff
The US online retailer filed a lawsuit Tuesday demanding Perplexity stop allowing its AI browser agent, Comet, to make purchases online for users. The e-commerce giant is accusing Perplexity of committing computer fraud by failing to disclose when Comet is shopping on a real person’s behalf, in violation of Amazon’s terms of service.
- Source: Yahoo FinancePlatformsPayments
Newegg Partners With PayPal to Integrate PayPal Agentic Commerce Services for AI-Shopping Experiences
Newegg Commerce today announced the integration of PayPal’s agentic commerce services, enabling customers to discover and purchase Newegg products directly inside AI-powered shopping environments, including Perplexity.
- Source: Progressive GrocerPlatformsRetailers
Target Embraces Agentic Commerce With New ChatGPT Experience
Just in time for the holiday shopping season, Target now has an app available directly in ChatGPT that lets customers search for products and purchase them with their Target account.
- Source: AxiosRetailersPlatforms
AI shopping wars: Walmart, Amazon, Target, Google, Meta, OpenAI unveil new tools
The holiday shopping wars have sparked an AI arms race - the retail industry's biggest technology experiment since the dawn of e-commerce. Retailers and tech giants - from Target and Walmart to Amazon, Google and Meta - are rushing to deploy smart shopping assistants that promise to help consumers find gifts faster, spend smarter and even complete purchases.
- Source: MacRumorsPaymentsPlatforms
Perplexity Adds AI-Powered Shopping Feature With PayPal Checkout
AI service Perplexity was this week updated with a new personalized shopping experience that's designed to help users rediscover the joy of shopping. Perplexity offers conversational search that incorporates the user's history and wants when looking for item suggestions.
- Source: PYMNTS.comProtocolsPayments
Worldpay Debuts Model Context Protocol to Bolster Agentic Commerce | PYMNTS.com
Worldpay has debuted a tool aimed to promote AI-powered payment integration and agentic commerce. It's MCP is available now via the company’s Developer Hub and Github, letting developers and merchants create artificial intelligence agents and direct payment integrations with Worldpay’s API.
- Source: LinkedInAI AgentsRetailers
Amazon's AI Arsenal: How Rufus, Lens, and Autonomous Agents Are Redefining Discovery
Amazon has been quietly assembling the most comprehensive AI shopping infrastructure in retail. While competitors race to launch standalone features, Amazon is orchestrating an integrated system where conversational AI, visual search, autonomous agents, and ...
- Source: The Wall Street JournalAI AgentsRetailers
Walmart Is Exploring Bringing Ads to Sparky, Its New AI Shopping Agent
The world’s largest retailer has quietly been exploring new ad formats with some advertisers, according to people familiar with the matter. One ad type dubbed “Sponsored Prompt,” is a new type of ad that has been tested in Sparky, which the company added to its mobile app in June.
- Source: Search Engine LandPlatformsAI Agents
ChatGPT, Perplexity push deeper into AI shopping
ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase.
- Source: Search Engine JournalPlatformsAI Agents
ChatGPT Adds Shopping Research For Product Discovery
OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in users.
- Source: MobileAppDailyAI AgentsPlatforms
How OpenAI and Perplexity's Shopping Agents Will Change Your Black Friday
OpenAI and Perplexity debut AI shopping assistants before Black Friday. ChatGPT and Instant Buy features promise seamless discovery-to-checkout experiences.
