Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
New Logica Research for Commerce and PayPal finds that shoppers see value in agents that save time and money across the U.S., U.K. and Australia. Purchase confirmation, security and control remain adoption requirements, suggesting delegated shopping will expand in stages rather than arrive as fully autonomous buying overnight. Recent examples include Schnucks introduces an agentic assistant for personalized grocery s…; Study finds Amazon and Walmart agents detect but do not flag false….
A U.S. appeals court overturned the temporary ban on Perplexity’s AI shopping tools accessing Amazon. The ruling does not settle every liability question, but it raises the stakes for marketplaces: agents may increasingly act as a user’s interface to catalogues that platforms have historically controlled directly. Recent examples include Appeals Court Lets Perplexity’s AI Shopping Tools Access Amazon; Synchrony Partners With OpenAI on ChatGPT Shopping Payments.
Synchrony’s partnership with OpenAI points to the next constraint in agentic commerce: connecting recommendations to authorized payment. With full integration estimated at six to 12 months, the work ahead is less about conversational product discovery than tokenization, permissions, fraud controls and issuer participation. Recent examples include ESW links Microsoft Copilot discovery to global checkout; Universal Commerce Protocol Outlines Open Rails for Agentic Commerce.
Adobe data cited by WWD shows AI-referred traffic to retail sites rose 62% in July and outperformed on conversion and engagement. For brands, the immediate implication is practical: product data, availability and landing pages must serve both human shoppers and the systems that increasingly influence what they see. Recent examples include Retail AI Shopping Bot Exploit Exposes Security Risks; Grocery retailers are bringing conversational AI into the shopping….
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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A California federal judge has granted Amazon's request for a court order that temporarily blocks Perplexity AI from using its artificial-intelligence-powered "agentic" shopping tool on the e-commerce giant's platform.
Klarna is expanding its capabilities in agentic commerce through a collaboration with Stripe that enables Klarna payments to work in AI-driven shopping experiences.
Amazon's new seller agreement lets it disable AI tools on its platform without appeal. It invested $50 billion in OpenAI and is building its own AI Seller Assistant to tighten control. eBay banned third-party AI shopping agents and plans its own AI.
OpenAI is shifting its shopping strategy to focus on discovery and research, leaving checkout to third-party app developers. An OpenAI spokesperson said: "We're prioritizing making ChatGPT search and product discovery great, with the Agentic Commerce Protocol serving as the infrastructure that connects users to merchants across the full shopping journey."
Meta has started rolling out an experimental AI shopping tool to some users in the UI. When users ask for product suggestions, the chatbot will show them a carousel with product images and their pricing, along with a link to the e-commerce website and information about the brand.
It soon will support Shared Payment Tokens (SPT), which let AI agents initiate purchases using a shopper’s permission and preferred payment method without exposing sensitive credentials.
Retailers are rolling out virtual shopping agents and personalized product recommendations. But only 15% of U.S. consumers are using AI when buying groceries, Dunnhumby found.
True Fit, the leading fit and fashion intelligence provider, today launched its shopping agent for fashion retail. The agent is powered by hundreds of millio...
Cart Assistant instantly transforms photos of handwritten lists or screenshots of recipes into a fully populated digital grocery basket, specifically optimized for store availability and a shopper's favorites.
Thanks to Perplexity's new partnership with PayPal and Venmo, shoppers can now go from product discovery to seamless payment without ever leaving a chat interface.
A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links.
The nation’s largest used-car retailer, is now the first U.S. auto retailer to offer both car buying and selling directly within ChatGPT, following the launch of its car-shopping app in the ChatGPT app store.
Amazon is bullish on the power of first-party agentic AI, but the company isn’t discounting the potential third-party platforms hold. Andy Jassy believes third-party agents are good at aggregation, but retailers still hold the advantage in customer trust and data.
Early testing suggests the experience is already appearing in Wayfair free listing results, where a “Buy” button shows on product cards and enables purchases directly from search.
Wizard, an AI-native shopping agent is coming out publicly 4 years since its series A round closed with an ambitious promise: to end the era of endless scrolling in ecommerce and replace it with a personalized and streamlined shopping experience.
