Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Google is turning Gemini into a commerce surface with Ulta and Bunnings, Amazon is using Prime and Alexa+ as a shopping advantage, and Microsoft is adapting ads for AI-mediated discovery. The strategic question for brands is no longer whether AI agents matter, but which platforms will control the recommendation layer. Recent examples include Ulta and Google Launch Gemini-Powered Agentic Commerce Experiences; Shopify expands Agentic Storefront to ChatGPT, Copilot, and Google….
Ulta is applying Gemini to beauty discovery, Bunnings is using a Google-built agent for DIY planning, and Amazon is leaning on Alexa+ for assisted purchases. The common thread is that agents are being aimed at categories where confidence, context, and product fit matter. Recent examples include Commerce.com rejects Rezolve AI bid as the fight for the commerce s…; Visa launches Intelligent Commerce Connect for AI-powered shopping.
AI-driven retail traffic is rising, agentic shoppers appear to be converting well, and major brands like Mondelez are staffing against shopping bots. At the same time, new analysis questions whether shopping agents can capture durable monetization without breaking user trust. Recent examples include Mondelez Hires Global Lead for AI Shopping Bot Strategy; Bunnings Shows Google-Built AI Shopping Agent for DIY Projects.
Autonomous transactions need clearer rules for consent, authority, terms, jurisdiction, and dispute resolution. The next payment challenge is not just checkout speed; it is proving an agent was allowed to act. Recent examples include Visa AI Strategy Prioritizes Trust in Agentic Omnichannel Commerce.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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Paid ChatGPT users recently reported seeing a prompt labeled "Shop for home and groceries. Connect Target," which appeared to ask them to link their ChatGPT account to OpenAI's retail partner Target. For many users, the message looked like an ad.
The company explained that Instant Checkout was co-developed with payment processor Stripe and already works in chat with Etsy. Support for “over a million Shopify merchants, like Glossier, SKIMS, Spanx, and Vuori,” is coming soon
Today, the AI-driven search engine unveiled "Buy with Pro," a shopping assistant within Perplexity searches that gives you a one-click shopping experience.
Major retail chains and tech companies are offering new or updated artificial intelligence tools in time for the holiday shopping season, hoping to give consumers an easier gift-buying experience and themselves an augmented share of online spending.
This major retailer just launched an AI shopping assistant powered by OpenAI models across its banner sites like Safeway, Vons, and Jewel-Osco - another clear example of agentic ecommerce in action.
Remember the last time you tried getting help from a customer service chatbot? You probably spent five minutes clicking through menus, only to end up more frustrated than when you started. These rigid, scripted interactions are quickly becoming relics of the past.
The e-commerce giant is locking arms with the largest U.S. card network to provide software developers with tools and contacts for creating agentic commerce experiences.
New applications of artificial intelligence technologies, from dynamic wallets to autonomous shopping agents, are compressing the distance across global
Salesforce's James Sample reveals three levels of AI commerce agents, from ChatGPT integration to WhatsApp shopping and owned experiences.
AI chatbots helped Americans spend $11.8B online Black Friday, up 9.1%. But higher prices mean shoppers bought fewer items despite spending more.
New UK research shows 85% of consumers planning AI-assisted holiday shopping would trust autonomous agents to place orders and pay, signaling shift in commerce.
Perplexity has launched a conversational shopping assistant that uses natural language search and user history to deliver personalised product suggestions. The feature aims to act as an extension of the user rather than a replacement, improving with continued interaction and offering context-aware recommendations.
OpenAI and Walmart will soon offer shopping via AI through ChatGPT. Using ChatGPT's Instant Checkout feature, customers can buy groceries, electronics or other essentials through the chatbot interface.
Morgan Stanley outlines a clear, multi-year route to what it describes as a nearly $400B agentic commerce market, grounded entirely in its latest AlphaWise consumer survey and internal forecasts.
This week, after ChatGPT introduced Shopping Research, Amazon updated its robots.txt file to stop ChatGPT’s agents from scraping its site for data. The result: ChatGPT can no longer read Amazon product pages, prices, specs or reviews.
