Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Google is turning Gemini into a commerce surface with Ulta and Bunnings, Amazon is using Prime and Alexa+ as a shopping advantage, and Microsoft is adapting ads for AI-mediated discovery. The strategic question for brands is no longer whether AI agents matter, but which platforms will control the recommendation layer. Recent examples include Ulta and Google Launch Gemini-Powered Agentic Commerce Experiences; Shopify expands Agentic Storefront to ChatGPT, Copilot, and Google….
Ulta is applying Gemini to beauty discovery, Bunnings is using a Google-built agent for DIY planning, and Amazon is leaning on Alexa+ for assisted purchases. The common thread is that agents are being aimed at categories where confidence, context, and product fit matter. Recent examples include Commerce.com rejects Rezolve AI bid as the fight for the commerce s…; Visa launches Intelligent Commerce Connect for AI-powered shopping.
AI-driven retail traffic is rising, agentic shoppers appear to be converting well, and major brands like Mondelez are staffing against shopping bots. At the same time, new analysis questions whether shopping agents can capture durable monetization without breaking user trust. Recent examples include Mondelez Hires Global Lead for AI Shopping Bot Strategy; Bunnings Shows Google-Built AI Shopping Agent for DIY Projects.
Autonomous transactions need clearer rules for consent, authority, terms, jurisdiction, and dispute resolution. The next payment challenge is not just checkout speed; it is proving an agent was allowed to act. Recent examples include Visa AI Strategy Prioritizes Trust in Agentic Omnichannel Commerce.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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Amazon is quietly testing AI agent access on smaller platforms like Zappos while building its own tools. With Morgan Stanley predicting nearly half of U.S. shoppers will use AI agents by 2030, Amazon must decide whether to fight or embrace the trend - because it has the most to lose if it doesn’t adapt.
AWS and Visa are partnering to enable agentic commerce through Visa Intelligent Commerce using Amazon Bedrock AgentCore. Learn how autonomous AI agents can transform fragmented shopping and travel experiences into seamless, end-to-end workflows.
Southeast Asia doesn’t have a fully fledged AI shopping agent yet, but companies are already laying the groundwork. Shopee has been working with OpenAI since early this year to explore how AI agents could be used on its platform. Lazada, meanwhile, claimed, that its AI chatbot, Lazzie, has already helped drive sales.
John Lewis achieved the highest visibility in ChatGPT's shopping recommendations this Christmas, outranking over 1,000 retailers as artificial intelligence transforms how consumers discover products.
The partnership allows businesses to connect product catalogs to AI agents for automated discovery and checkout while maintaining merchant-of-record status and control over customer communications.
By combining Visa’s Trusted Agent Protocol with Akamai’s edge-based identity, behavioral intelligence, and bot protection, the companies aim to give merchants the authentication and fraud controls needed to confidently allow AI agents to shop in their digital storefronts.
New analysis estimates that by 2030, Christmas online retail sales are expected to exceed £7 billion per week, with approximately £550 million influenced by AI shopping agents.
Amazon sued Perplexity this week for letting its Comet AI assistant shop on Amazon without permission. Perplexity fired back: “Bullying is not innovation.” So what’s actually going on here?
Through a new OpenAI partnership, DoorDash is embedding grocery shopping into ChatGPT - signaling fast-moving competition in agentic commerce.
Klarna introduced the Agentic Product Protocol, an open standard that helps AI agents understand and shop products across the web. Payment providers see AI-powered commerce as inevitable - but trust remains the bottleneck, with nearly two-thirds of U.S. consumers still uneasy about agent-driven payments.
Expect more AI-powered personalization from Lowe's next year as the home improvement retailer continues to hone its e-commerce strategy.
'We help brands show proof of what they're claiming - whether that's genuinely vegan, clinically proven, or sustainably made - in a way both people and AI can read and trust'
Walmart is forming a partnership with OpenAI to let shoppers buy its products directly within ChatGPT. It is a signal by the biggest U.S. retailer that online shopping is going to become a different experience from the retail websites we are used to.
Consumers can now shop from more than 1,800 retailers directly within ChatGPT via a fully integrated Instacart app commerce experience. Instacart offers an embedded, end-to-end shopping and Instant Checkout - all within the context of a ChatGPT conversation.
The collaboration allows thousands of Logicbroker merchants to seamlessly activate PayPal's agentic commerce services - including store sync and future agentic payment capabilities. This makes their catalogs instantly discoverable across leading AI shopping channels with minimal technical lift.
