Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Mintel identifies trust as the binding constraint on agentic-commerce adoption, while reporting on Phia's alleged forced-click behavior highlights a practical test of that trust: whether an AI shopping tool's affiliate incentives and attribution practices are visible, fair, and auditable. Recent examples include Schnucks introduces an agentic assistant for personalized grocery s…; Study finds Amazon and Walmart agents detect but do not flag false….
NielsenIQ reports that Alipay AI Pay processed more than 120 million agent-driven transactions in a single week in February. The number is not a universal adoption benchmark, but it demonstrates that agent-led payment can operate at meaningful scale inside an integrated commerce ecosystem—and sharpens the question of how Western checkout rails will catch up. Recent examples include ESW links Microsoft Copilot discovery to global checkout; Universal Commerce Protocol Outlines Open Rails for Agentic Commerce.
Reuters reports that Amazon and Walmart shopping assistants could identify false "Made in USA" claims without flagging them to consumers. As platforms use agents to mediate product discovery, brands should watch how those systems handle product claims, disclosures, and responsibility—not only how often they recommend an item. Recent examples include Target Brings AI Shopping and Checkout Into Google, Copilot, and Ch…; ChatGPT Shopping Results Raise New Risk of Scam Retail Clones.
Conversational grocery experiences are moving product discovery beyond the search box, while Groceryshop 2026 has dedicated a series to answer-engine visibility, retailer-built shopping assistants, and AI personalization. For CPG brands, this is a reminder that AI readiness will be shaped inside retailer ecosystems as well as in general-purpose assistants. Recent examples include Grocery retailers are bringing conversational AI into the shopping…; Sephora Extends Beauty Discovery Into Google’s AI Shopping Ecosystem.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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Sephora has launched an app within ChatGPT that gives beauty shoppers conversational product discovery, tailored recommendations, and a path toward in-chat purchasing in its US pilot.
Bloomberg reports that Macy’s new Gemini-powered shopping assistant is materially lifting online spend among users, offering an early signal of AI’s revenue impact on retail journeys.
Chain Store Age reports that Walmart is expanding its shopping experience inside ChatGPT, a notable move in how large retailers are testing agent-mediated discovery and purchase flows.
CX Dive covers Gap’s new partnerships around fit and Google’s Universal Commerce Protocol, offering a useful look at how major brands are preparing for agent-aware commerce infrastructure.
Visa leadership outlines how AI agents will transform retail through secure, automated shopping experiences while maintaining consumer trust and rigorous payment protocols.
OpenAI details richer shopping discovery in ChatGPT, including visual comparisons and merchant integrations built on the Agentic Commerce Protocol.
TechCrunch reports that World has launched AgentKit, a verification layer meant to help merchants confirm that a real person is authorizing purchases made by AI agents.
TechCrunch reports Shopify president Harley Finkelstein's view that agentic shopping could become a new front door for merchants as AI assistants take on discovery and purchase tasks.
CyberScoop reports that the Ninth Circuit has temporarily stayed the injunction against Perplexity, keeping the fight over whether user-authorized AI agents can access Amazon accounts in play.
Shopify says merchants will soon be able to make products discoverable and purchasable inside ChatGPT through new agentic storefronts, as OpenAI steps back from Instant Checkout.
Amazon is widening Shop Direct, a program that lets shoppers discover and buy products from other retailers even when those items are not sold on Amazon.com.
OpenAI apparently no longer wants to handle commerce payments, cancellations, refunds and travel bookings. ChatGPT will redirect shoppers to merchant apps to make purchases.
A California federal judge has granted Amazon's request for a court order that temporarily blocks Perplexity AI from using its artificial-intelligence-powered "agentic" shopping tool on the e-commerce giant's platform.
Klarna is expanding its capabilities in agentic commerce through a collaboration with Stripe that enables Klarna payments to work in AI-driven shopping experiences.
Amazon's new seller agreement lets it disable AI tools on its platform without appeal. It invested $50 billion in OpenAI and is building its own AI Seller Assistant to tighten control. eBay banned third-party AI shopping agents and plans its own AI.
