Source: AdExchanger
Research
Platforms
AdMarketplace Tests Performance Ads Inside AI Shopping Chats
AdMarketplace is piloting performance ads in AI chat environments as commerce shifts toward conversational discovery and trust-sensitive ad formats.
Last updated August 19, 2026 at 10:05 AM ETArchive page 4
Agentic Commerce News
Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
This Week in Agentic Commerce
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
- AI Agents
Consumers want agentic shopping, but they want the final say
New Logica Research for Commerce and PayPal finds that shoppers see value in agents that save time and money across the U.S., U.K. and Australia. Purchase confirmation, security and control remain adoption requirements, suggesting delegated shopping will expand in stages rather than arrive as fully autonomous buying overnight. Recent examples include Schnucks introduces an agentic assistant for personalized grocery s…; Study finds Amazon and Walmart agents detect but do not flag false….
- Platforms
Amazon’s loss gives shopping agents a stronger claim to platform access
A U.S. appeals court overturned the temporary ban on Perplexity’s AI shopping tools accessing Amazon. The ruling does not settle every liability question, but it raises the stakes for marketplaces: agents may increasingly act as a user’s interface to catalogues that platforms have historically controlled directly. Recent examples include Appeals Court Lets Perplexity’s AI Shopping Tools Access Amazon; Synchrony Partners With OpenAI on ChatGPT Shopping Payments.
- Payments
ChatGPT shopping is moving from discovery toward card-based checkout
Synchrony’s partnership with OpenAI points to the next constraint in agentic commerce: connecting recommendations to authorized payment. With full integration estimated at six to 12 months, the work ahead is less about conversational product discovery than tokenization, permissions, fraud controls and issuer participation. Recent examples include ESW links Microsoft Copilot discovery to global checkout; Universal Commerce Protocol Outlines Open Rails for Agentic Commerce.
- Retailers
AI-referred retail traffic is becoming commercially material
Adobe data cited by WWD shows AI-referred traffic to retail sites rose 62% in July and outperformed on conversion and engagement. For brands, the immediate implication is practical: product data, availability and landing pages must serve both human shoppers and the systems that increasingly influence what they see. Recent examples include Retail AI Shopping Bot Exploit Exposes Security Risks; Grocery retailers are bringing conversational AI into the shopping….
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Most Recent Agentic Commerce News
Showing 152 articles
Source: TechCrunchAI AgentsResearchAnthropic Tests Agent-to-Agent Commerce With Real Transactions
TechCrunch reports on Anthropic's experimental marketplace where buyer and seller agents negotiated real deals involving real goods and money.
Source: FF News | Fintech FinancePaymentsRetailersIXOPAY on Preparing Merchants for Agentic Commerce Payments
At MPE 2026, IXOPAY discussed the payment infrastructure merchants will need as agentic commerce and AI-driven transactions mature.
Source: Modern RetailPlatformsResearchAmazon Joins Google-Backed Universal Commerce Protocol Council
Modern Retail reports that Amazon has joined the technical council for Google-backed Universal Commerce Protocol, signaling a notable shift in platform strategy.
Source: Modern RetailAI AgentsResearchAmazon Says Rufus Shopping Assistant Engagement Is Accelerating
Modern Retail reports that usage and engagement for Amazon's Rufus shopping assistant are rising sharply, offering a platform-level signal for AI shopping adoption.
Source: Digital Commerce 360PlatformsAI AgentsUlta and Google Launch Gemini-Powered Agentic Commerce Experiences
Ulta Beauty and Google are rolling out AI Mode, Gemini, and Ulta AI shopping experiences that connect beauty discovery more directly to purchase.
Source: DigidayAI AgentsResearchMondelez Hires Global Lead for AI Shopping Bot Strategy
Mondelez is creating a global role focused on AI-driven shopping bots, signaling how major brands are preparing for agent-mediated product discovery.
Source: ComputerWeekly.comAI AgentsPlatformsBunnings Shows Google-Built AI Shopping Agent for DIY Projects
Bunnings demonstrated a Google Cloud shopping agent that turns customer queries into DIY project plans, extending agentic commerce into complex retail journeys.
Source: MarTechAI AgentsPlatformsMicrosoft Updates Ads Platform for AI-Driven Discovery
Microsoft is adding advertising tools meant to help brands stay visible as AI agents increasingly mediate search, shopping, and purchase decisions.
Source: Retail DiveAI AgentsPlatformsDavid’s Bridal Expands Shopping Into ChatGPT and Copilot
The retailer is adapting its assortment and inventory data for AI shopping agents, with Shopify powering the underlying commerce layer.
Source: Distribution Strategy GroupRetailersAI AgentsCommerce.com rejects Rezolve AI bid as the fight for the commerce stack intensifies
Commerce.com's rejection of Rezolve AI's second hostile bid highlights a broader strategic contest over who will control the infrastructure, integrations, and merchant relationships behind agentic commerce.
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Source: Business ReviewRetailersPaymentsVisa launches Intelligent Commerce Connect for AI-powered shopping
Visa introduced Intelligent Commerce Connect, positioning it as an infrastructure layer for merchants, agent builders, and enablers to participate in AI-driven commerce.
Source: Retail Technology Innovation HubRetailersPlatformsCarrefour brings ChatGPT-powered grocery shopping into the retail mainstream
Carrefour's move to launch a ChatGPT-powered grocery shopping experience offers another signal that major retailers are testing conversational interfaces as a new front door to product discovery and basket building.
- Source: Yahoo FinancePlatformsRetailers
Shopify expands Agentic Storefront to ChatGPT, Copilot, and Google AI channels
Shopify has expanded its Agentic Storefront offering so merchants can surface products and transact through AI interfaces including ChatGPT, Microsoft Copilot, and Google Search AI Mode, signaling a meaningful shift in how brands reach shoppers beyond traditional storefronts.
Source: TechInformedPlatformsRetailersOpenAI shifts ChatGPT shopping toward discovery while merchants keep checkout control
OpenAI's latest ChatGPT shopping update adds richer browsing, product comparisons, and merchant catalog integrations while keeping checkout on merchant-owned surfaces, underscoring how platform power may split between discovery and transaction.
