Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Google is turning Gemini into a commerce surface with Ulta and Bunnings, Amazon is using Prime and Alexa+ as a shopping advantage, and Microsoft is adapting ads for AI-mediated discovery. The strategic question for brands is no longer whether AI agents matter, but which platforms will control the recommendation layer. Recent examples include Ulta and Google Launch Gemini-Powered Agentic Commerce Experiences; Shopify expands Agentic Storefront to ChatGPT, Copilot, and Google….
Ulta is applying Gemini to beauty discovery, Bunnings is using a Google-built agent for DIY planning, and Amazon is leaning on Alexa+ for assisted purchases. The common thread is that agents are being aimed at categories where confidence, context, and product fit matter. Recent examples include Commerce.com rejects Rezolve AI bid as the fight for the commerce s…; Visa launches Intelligent Commerce Connect for AI-powered shopping.
AI-driven retail traffic is rising, agentic shoppers appear to be converting well, and major brands like Mondelez are staffing against shopping bots. At the same time, new analysis questions whether shopping agents can capture durable monetization without breaking user trust. Recent examples include Mondelez Hires Global Lead for AI Shopping Bot Strategy; Bunnings Shows Google-Built AI Shopping Agent for DIY Projects.
Autonomous transactions need clearer rules for consent, authority, terms, jurisdiction, and dispute resolution. The next payment challenge is not just checkout speed; it is proving an agent was allowed to act. Recent examples include Visa AI Strategy Prioritizes Trust in Agentic Omnichannel Commerce.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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It soon will support Shared Payment Tokens (SPT), which let AI agents initiate purchases using a shopper’s permission and preferred payment method without exposing sensitive credentials.
Retailers are rolling out virtual shopping agents and personalized product recommendations. But only 15% of U.S. consumers are using AI when buying groceries, Dunnhumby found.
True Fit, the leading fit and fashion intelligence provider, today launched its shopping agent for fashion retail. The agent is powered by hundreds of millio...
Cart Assistant instantly transforms photos of handwritten lists or screenshots of recipes into a fully populated digital grocery basket, specifically optimized for store availability and a shopper's favorites.
Thanks to Perplexity's new partnership with PayPal and Venmo, shoppers can now go from product discovery to seamless payment without ever leaving a chat interface.
A small group of users in the U.S. will start to see search results that include interactive product carousels with pricing, images, and direct where-to-buy links.
The nation’s largest used-car retailer, is now the first U.S. auto retailer to offer both car buying and selling directly within ChatGPT, following the launch of its car-shopping app in the ChatGPT app store.
Amazon is bullish on the power of first-party agentic AI, but the company isn’t discounting the potential third-party platforms hold. Andy Jassy believes third-party agents are good at aggregation, but retailers still hold the advantage in customer trust and data.
Early testing suggests the experience is already appearing in Wayfair free listing results, where a “Buy” button shows on product cards and enables purchases directly from search.
Wizard, an AI-native shopping agent is coming out publicly 4 years since its series A round closed with an ambitious promise: to end the era of endless scrolling in ecommerce and replace it with a personalized and streamlined shopping experience.
Senator from Massachusetts accused Google of blurring the line between helpful recommendations and consumer manipulation by embedding instant checkout into its Gemini AI chatbot. Warren said it could give the tech giant new ways to influence consumer behavior.
OpenAI has touted shopping inside ChatGPT as a major business opportunity as it tries to raise tens of billions in fresh cash. Meanwhile, the company is still nailing down some online commerce basics.
Walmart is testing advertising inside Sparky, the company’s new AI shopping assistant, at the same time its products will soon be available for purchase directly through ChatGPT.
In 2026, Shopify merchants who allow customers to complete purchases directly inside ChatGPT are now subject to an additional 4% fee on those transactions. This fee is paid to OpenAI and is applied on top of existing Shopify platform costs and standard payment processing fees.
Google is making its most aggressive play yet to control the future of e-commerce. The tech giant is rolling out infrastructure that enables what insiders call 'agentic commerce' - autonomous AI systems that don't just recommend products but actively make purchasing decisions on behalf of consumers.
