Zero Click Project curates agentic commerce news for operators tracking AI shopping agents, zero-click commerce, and the industry updates shaping how products are discovered, evaluated, and bought. Use this page to follow platform launches, retailer moves, protocol changes, and payment infrastructure developments across the emerging agentic commerce stack.
Editorial summary of the dominant themes emerging from the most recent stories in this feed.
Google is turning Gemini into a commerce surface with Ulta and Bunnings, Amazon is using Prime and Alexa+ as a shopping advantage, and Microsoft is adapting ads for AI-mediated discovery. The strategic question for brands is no longer whether AI agents matter, but which platforms will control the recommendation layer. Recent examples include Ulta and Google Launch Gemini-Powered Agentic Commerce Experiences; Shopify expands Agentic Storefront to ChatGPT, Copilot, and Google….
Ulta is applying Gemini to beauty discovery, Bunnings is using a Google-built agent for DIY planning, and Amazon is leaning on Alexa+ for assisted purchases. The common thread is that agents are being aimed at categories where confidence, context, and product fit matter. Recent examples include Commerce.com rejects Rezolve AI bid as the fight for the commerce s…; Visa launches Intelligent Commerce Connect for AI-powered shopping.
AI-driven retail traffic is rising, agentic shoppers appear to be converting well, and major brands like Mondelez are staffing against shopping bots. At the same time, new analysis questions whether shopping agents can capture durable monetization without breaking user trust. Recent examples include Mondelez Hires Global Lead for AI Shopping Bot Strategy; Bunnings Shows Google-Built AI Shopping Agent for DIY Projects.
Autonomous transactions need clearer rules for consent, authority, terms, jurisdiction, and dispute resolution. The next payment challenge is not just checkout speed; it is proving an agent was allowed to act. Recent examples include Visa AI Strategy Prioritizes Trust in Agentic Omnichannel Commerce.
Evergreen explainers and implementation guides for the agentic commerce stack.
Editorial takes and strategic analysis on what the news means for operators.
Upcoming conferences and industry gatherings shaping agentic commerce.
Key definitions for agentic commerce, AI shopping agents, and zero-click commerce.
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Chain Store Age reports that Walmart is expanding its shopping experience inside ChatGPT, a notable move in how large retailers are testing agent-mediated discovery and purchase flows.
CX Dive covers Gap’s new partnerships around fit and Google’s Universal Commerce Protocol, offering a useful look at how major brands are preparing for agent-aware commerce infrastructure.
Visa leadership outlines how AI agents will transform retail through secure, automated shopping experiences while maintaining consumer trust and rigorous payment protocols.
OpenAI details richer shopping discovery in ChatGPT, including visual comparisons and merchant integrations built on the Agentic Commerce Protocol.
TechCrunch reports that World has launched AgentKit, a verification layer meant to help merchants confirm that a real person is authorizing purchases made by AI agents.
TechCrunch reports Shopify president Harley Finkelstein's view that agentic shopping could become a new front door for merchants as AI assistants take on discovery and purchase tasks.
CyberScoop reports that the Ninth Circuit has temporarily stayed the injunction against Perplexity, keeping the fight over whether user-authorized AI agents can access Amazon accounts in play.
Shopify says merchants will soon be able to make products discoverable and purchasable inside ChatGPT through new agentic storefronts, as OpenAI steps back from Instant Checkout.
Amazon is widening Shop Direct, a program that lets shoppers discover and buy products from other retailers even when those items are not sold on Amazon.com.
OpenAI apparently no longer wants to handle commerce payments, cancellations, refunds and travel bookings. ChatGPT will redirect shoppers to merchant apps to make purchases.
A California federal judge has granted Amazon's request for a court order that temporarily blocks Perplexity AI from using its artificial-intelligence-powered "agentic" shopping tool on the e-commerce giant's platform.
Klarna is expanding its capabilities in agentic commerce through a collaboration with Stripe that enables Klarna payments to work in AI-driven shopping experiences.
Amazon's new seller agreement lets it disable AI tools on its platform without appeal. It invested $50 billion in OpenAI and is building its own AI Seller Assistant to tighten control. eBay banned third-party AI shopping agents and plans its own AI.
OpenAI is shifting its shopping strategy to focus on discovery and research, leaving checkout to third-party app developers. An OpenAI spokesperson said: "We're prioritizing making ChatGPT search and product discovery great, with the Agentic Commerce Protocol serving as the infrastructure that connects users to merchants across the full shopping journey."
Meta has started rolling out an experimental AI shopping tool to some users in the UI. When users ask for product suggestions, the chatbot will show them a carousel with product images and their pricing, along with a link to the e-commerce website and information about the brand.
