News Hub
Curated news on agentic commerce, AI shopping agents, and the zero-click future. Updated daily, page 2.
Google rolls out UCP-powered checkout in AI Mode and Gemini
Source: The Keyword
Early testing suggests the experience is already appearing in Wayfair free listing results, where a “Buy” button shows on product cards and enables purchases directly from search.
Elizabeth Warren 'Pushing For Answers' After Google Turns Gemini Into An AI Shopping Assistant
Source: Yahoo Finance
Senator from Massachusetts accused Google of blurring the line between helpful recommendations and consumer manipulation by embedding instant checkout into its Gemini AI chatbot. Warren said it could give the tech giant new ways to influence consumer behavior.
ChatGPT Shopping Could Get Complicated Fast
Source: The Information
OpenAI has touted shopping inside ChatGPT as a major business opportunity as it tries to raise tens of billions in fresh cash. Meanwhile, the company is still nailing down some online commerce basics.
Amazon is sure retailers have upper hand in agentic AI shopping
Source: CX Dive
Amazon is bullish on the power of first-party agentic AI, but the company isn’t discounting the potential third-party platforms hold. Andy Jassy believes third-party agents are good at aggregation, but retailers still hold the advantage in customer trust and data.
Marc Lore and Melissa Bridgeford’s Wizard emerges from stealth
Source: Fortune
Wizard, an AI-native shopping agent is coming out publicly 4 years since its series A round closed with an ambitious promise: to end the era of endless scrolling in ecommerce and replace it with a personalized and streamlined shopping experience.
Marketplaces continue to block AI shopping agents
Source: Practical Ecommerce
Major marketplaces like Amazon and Ebay continue to block autonomous AI shopping agents as they threaten the role of marketplaces in product discovery, advertising, and transactions.
Shopify and ChatGPT Checkout: What the New 4% AI Commerce Fee Means for Merchants
Source: Corepay
In 2026, Shopify merchants who allow customers to complete purchases directly inside ChatGPT are now subject to an additional 4% fee on those transactions. This fee is paid to OpenAI and is applied on top of existing Shopify platform costs and standard payment processing fees.
What PayPal's acquisition of Cymbio means for the future of AI shopping
Source: Baptista Research
PayPal is acquiring Cymbio, a Tel Aviv-based platform that helps brands sell across agentic commerce channels. This pushes PayPal deeper into AI-driven shopping flows where assistants, not browsers, initiate purchases.
Google's agentic commerce push could reshape online shopping with autonomous AI agents
Source: TechBuzz
Google is making its most aggressive play yet to control the future of e-commerce. The tech giant is rolling out infrastructure that enables what insiders call 'agentic commerce' - autonomous AI systems that don't just recommend products but actively make purchasing decisions on behalf of consumers.
Revolut has joined Google to capitalise on agentic commerce in Europe
Source: Silicon Republic
The UK fintech announced plans to make its “one-tap” checkout solution – Revolut Pay – compatible across the emerging landscape of agentic commerce in the UK and EEA.
Microsoft Retail AI Push Includes Checkout in Copilot, Agents That Improve Customer Experience
Source: Cloud Wars
From checkout functionality integrated into Copilot to personalized shopping to AI automation in store operations, Microsoft delivers a range of AI tools that modernize online retail.
Kroger launches AI-driven shopping agent
Source: Supermarket News
Cincinnati-based Kroger is among the first retailers to deploy new artificial intelligence tools from Google that are designed to enhance the experience for digital shoppers - personal shopping and meal-planning assistant tool.
How Amazon Is Pulling Ahead of OpenAI With AI Shopping Agents
Source: The Information
It seems like these days, every big e-commerce and AI company is racing to figure out how to make AI agents that can shop just like a human. In the case of Amazon, the company’s version of AI-powered shopping is becoming widespread enough to step on other retailers’ toes.
Walmart's head of AI reveals the key difference between its shopping deals with Google Gemini and ChatGPT
Source: Business Insider
OpenAI broke new ground when it enabled shopping within ChatGPT, but Walmart's head of AI said the retailer's new Google Gemini deal goes further.
Walmart Taps Google Gemini for AI-Powered Shopping
Source: Whalesbook
Walmart is teaming up with Alphabet's Google, integrating its vast product catalog into the Gemini AI platform. This partnership moves beyond search bars to predictive shopping.