Deep analysis and reporting on how AI agents are transforming commerce - from shopping assistants to autonomous buyers
Amazon is widening Shop Direct, a program that lets shoppers discover and buy products from other retailers even when those items are not sold on Amazon.com.
Shopify says merchants will soon be able to make products discoverable and purchasable inside ChatGPT through new agentic storefronts, as OpenAI steps back from Instant Checkout.
Klarna is expanding its capabilities in agentic commerce through a collaboration with Stripe that enables Klarna payments to work in AI-driven shopping experiences.
OpenAI apparently no longer wants to handle commerce payments, cancellations, refunds and travel bookings. ChatGPT will redirect shoppers to merchant apps to make purchases.
A California federal judge has granted Amazon's request for a court order that temporarily blocks Perplexity AI from using its artificial-intelligence-powered "agentic" shopping tool on the e-commerce giant's platform.
Amazon's new seller agreement lets it disable AI tools on its platform without appeal. It invested $50 billion in OpenAI and is building its own AI Seller Assistant to tighten control. eBay banned third-party AI shopping agents and plans its own AI.
OpenAI is shifting its shopping strategy to focus on discovery and research, leaving checkout to third-party app developers. An OpenAI spokesperson said: "We're prioritizing making ChatGPT search and product discovery great, with the Agentic Commerce Protocol serving as the infrastructure that connects users to merchants across the full shopping journey."
Meta has started rolling out an experimental AI shopping tool to some users in the UI. When users ask for product suggestions, the chatbot will show them a carousel with product images and their pricing, along with a link to the e-commerce website and information about the brand.
It soon will support Shared Payment Tokens (SPT), which let AI agents initiate purchases using a shopper’s permission and preferred payment method without exposing sensitive credentials.
The nation’s largest used-car retailer, is now the first U.S. auto retailer to offer both car buying and selling directly within ChatGPT, following the launch of its car-shopping app in the ChatGPT app store.
Conferences & summits on our radar
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ZeroClickProject documents and analyzes the transformation of commerce as AI agents evolve from shopping assistants to autonomous buyers. We provide the intelligence layer for understanding agentic commerce.
As search engines, AI chatbots, and voice assistants increasingly answer queries and complete transactions without users clicking through to websites, the entire digital commerce landscape is being rewritten. This isn't a distant future - it's happening now.
Our mission is to help merchants, platforms, and technology providers navigate this shift with clarity, data, and actionable insights.
